The Split-Dalmatia County Tourist Board (TZ SDŽ) presented the tourism offer of Central Dalmatia on the Polish market. This is one of the most important emitting markets for both Central Dalmatia and Croatian tourism. The presentation was held in Warsaw, as part of a special event dedicated to the promotion of culture, gastronomy and tourist experiences of Central Dalmatia.
In addition to the director of the Croatian National Tourist Board, Ivana Vladović, the event was also attended by the Prefect of the Split-Dalmatia County, Blaženko Boban, the Ambassador of the Republic of Croatia to the Republic of Poland, Tomislav Vidošević, the Director of the Croatian National Tourist Board’s Representative Office in Warsaw, Małgorzata Kowalska, and numerous representatives of the Polish tourism sector, including tour operators and journalists.
Poles second in number of overnight stays
The Polish market ranks second in terms of overnight stays in Split-Dalmatia County, and is also one of the most important markets for Croatian tourism as a whole. This year, the county was visited by 2% more guests from Poland, or about 350,000 Polish tourist arrivals, who achieved about 2.4 million overnight stays. These good results confirm the continued interest of Poles in the Croatian coast and strengthen Central Dalmatia as one of their most desirable destinations.
Aware of the importance of further positioning in this market, the Tourist Board of the Dalmatian Voivodeship presented the wealth of Dalmatian tourism and gastronomy in Warsaw through the recognizable project “Dalmatian Brunch“. As part of the event, an attractive gastronomic presentation was held, presenting authentic Dalmatian delicacies, led by renowned masterchef Željko Neven Bremec, also the president of the Association ‘Chefs of Mediterranean and European Regions’ (ŠKMER). The musical atmosphere was complemented by Katica Marinović, performing traditional Dalmatian songs.
The greatest interest of Polish guests is directed towards products and experiences that include sun and sea, natural beauty and cultural heritage. Omiš and the Makarska Riviera are particularly popular destinations, where the highest number of visitors from Poland are recorded.
The “Dalmatian Brunch” project, launched by the SDŽ Tourist Board in 2023, aims to promote brunch as an authentic Dalmatian meal and a unique tourist product. The project brands catering establishments and producers that use local, indigenous ingredients and prepare them in a traditional way, thus preserving the gastronomic heritage and encouraging the sustainable development of tourism in the region.
