According to data from the eVisitor system, which contains tourist traffic generated in commercial and non-commercial facilities and nautical charter (eCrew system), more than 21.8 million arrivals and 110.1 million overnight stays were recorded in Croatia in 2025, which represents a 2 percent increase in arrivals and 1 percent in overnight stays compared to 2024. Of this, 104.6 million overnight stays were recorded in the Adriatic, which is 1 percent more than in 2024, while 5.6 million overnight stays were recorded on the continent, including Zagreb, which represents a 2 percent increase compared to 2024.
“We are satisfied with the results achieved, which this year were record-breaking in all segments. We had a record pre-season and post-season in which we made a special breakthrough in December with more than a million overnight stays. For the first time in history, we exceeded 110 million overnight stays, and with all that, we also achieved record revenues. When we know that, in parallel with all these results, we have also successfully implemented one of the most demanding reforms in tourism – the reform of accommodation capacities, for which we already have concrete indicators of positive changes, then 2025 is a very successful tourism year overall. New challenges are now ahead of us, because 2026 brings us many changes, from unstable geopolitical events, economic situations in our source markets to general changes in tourism trends. In this context, price competitiveness will be one of the crucial factors and we must all take seriously all the warnings and signals that the markets send us. We are intensively starting all promotional activities, from presentations at the world’s largest fairs to numerous campaigns for markets, and only with a serious and responsible approach by the entire sector to the challenges ahead, can we repeat these results in 2026,” said Minister of Tourism and Sports Tonči Glavina.
Looking at the counties, the most overnight stays last year were recorded in Istria (30.3 million overnight stays), followed by Split-Dalmatia County (20.9 million overnight stays), Kvarner (18.5 million overnight stays), Zadar County (15.5 million overnight stays), Dubrovnik-Neretva County (9.3 million overnight stays), Šibenik-Knin County (6.6 million overnight stays) and Lika-Senj County (3.5 million overnight stays), while looking at the destinations, the most overnight stays in 2025 were recorded in Dubrovnik, Rovinj, Split, Poreč and Umag.
“Excellent results in 2025, achieved despite complex global circumstances, inflationary pressures and climate change, motivate us to continue working and achieving the set goals in 2026. In addition to the growth of tourist traffic in the pre- and post-season and the profiling of Croatia as a year-round destination, we will emphasize the continued development of premium and sustainable tourism, intensifying cooperation with airlines, tour operators and travel platforms, communication of specific tourist products and digital campaigns to strengthen the brand and encourage early bookings, including messages from the “Local host” project in markets with strong demand for homestay accommodation. 2026. “The year opens up new opportunities, but also presents us with challenges related to price competitiveness and safety, with the main goal of the entire Croatian tourism sector being to provide quality and value for money,” said Kristjan Staničić, Director of the Croatian National Tourist Board.
Looking at the markets, last year the most overnight stays in our country were recorded by tourists from Germany (22.3 million overnight stays), Croatia (13.8 million overnight stays), Slovenia (11.1 million overnight stays), Austria (8.2 million overnight stays), Poland (7.3 million overnight stays), the Czech Republic (4.9 million overnight stays) and the UK (4.1 million overnight stays).
Positive trends in December as well
The Croatian tourism sector also achieved excellent results in December, with 450,000 arrivals and 1.1 million overnight stays, which represents a 7 percent increase in arrivals and 7 percent in overnight stays compared to December 2024. The highest number of overnight stays was recorded in Kvarner, Istria and Split-Dalmatia County, and was recorded in the destinations of Zagreb, Opatija, Split, Dubrovnik and Rovinj.
Particularly good results were achieved during the Christmas and New Year holidays, i.e. in the period from December 24 to January 1, during which more than 188 thousand arrivals and more than 541 thousand overnight stays were recorded in Croatia, which represents an 8 percent increase in arrivals and 8 percent in overnight stays compared to the same period in the previous year. The highest number of overnight stays was recorded in the destinations of Zagreb, Dubrovnik, Opatija, Poreč and Split, and viewed by type of accommodation in hotels (279 thousand overnight stays) and household facilities (128 thousand overnight stays).
