{"id":5537,"date":"2025-11-27T14:49:04","date_gmt":"2025-11-27T13:49:04","guid":{"rendered":"https:\/\/malibrodari.hr\/skyscanner-on-dht-in-2026-we-will-choose-a-destination-based-on-the-feeling-of-is-it-worth-it\/"},"modified":"2025-12-12T14:00:25","modified_gmt":"2025-12-12T13:00:25","slug":"skyscanner-on-dht-in-2026-we-will-choose-a-destination-based-on-the-feeling-of-is-it-worth-it","status":"publish","type":"post","link":"https:\/\/malibrodari.hr\/en\/skyscanner-on-dht-in-2026-we-will-choose-a-destination-based-on-the-feeling-of-is-it-worth-it\/","title":{"rendered":"Skyscanner on DHT: in 2026 we will choose a destination based on the feeling of &#8220;is it worth it?&#8221;"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>How travelers are changing, how many people are exploring Croatia, and what changing trends in the travel industry mean for our country&#8217;s position in the tourism environment are the main questions answered by a lecture by Skyscanner Commercial Manager Chelsea Tessendorf and Skyscanner Senior Commercial Manager Lisa Brown, held as part of the Croatian Tourism Days in Dubrovnik. <\/em><\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\"><br\/>Analysis of <strong>Skyscanner<\/strong>, the world-famous search engine for offers from different airlines and travel agencies, shows that Croatia continues to achieve excellent results in key European markets. A brand has been built that is easily recognizable &#8211; authentic and reliable, the representatives of Skyscanner emphasized.  <br\/><br\/>Over the past 12 months, the largest percentage increases in interest and demand for Croatia through Skyscanner\u2019s platform have come from Poland, Finland, Belgium, Greece and the Czech Republic. These are strong, fast-growing markets where Croatia\u2019s visibility is rapidly increasing \u2014 and worthy of closer strategic focus going forward, Tessendorf and Brown noted.  <br\/><br\/>Po ukupnom broju pretraga na platformi Skyscannera tijekom posljednjih 12 mjeseci, Ujedinjena Kraljevina prednja\u010di s 13,4 milijuna pretraga, slijedi Njema\u010dka s 12,4 milijuna, potom su tu Poljska, Italija i \u0160panjolska. Dakle, iako interes za Hrvatskom raste na novijim tr\u017ei\u0161tima, tradicionalna jezgra \u2014 Ujedinjena Kraljevina i Njema\u010dka \u2014 i dalje predstavlja okosnicu dolazne potra\u017enje. <br\/><br\/>Globally, the most searched cities in Croatia are Split, Dubrovnik, Zagreb, Zadar and Pula. Growth is particularly strong in <g id=\"gid_0\">Rijeka<\/g> and <g id=\"gid_1\">Pula<\/g>, indicating a growing interest in so-called alternative destinations outside the main tourist centers.  <br\/><br\/>Commenting on the key characteristics of our country and the circumstances in which Croatia finds itself, while also comparing it to major competitors such as Turkey, Portugal, Greece, Spain and Italy, Tessendorf and Brown agreed that Croatia has the opportunity to position itself as a <em><strong>premium<\/strong><\/em> <strong>Mediterranean destination <\/strong>with unique local experiences, which will be key to attracting travelers in the future. <br\/><br\/>As particularly interesting <strong>trends that will mark 2026 <\/strong>, but also the future of tourism and travel, Tessendorf and Brown first cite the <strong>booming beauty industry<\/strong>, which means that we will often see travelers searching for exclusive products in stores that they cannot find in their own country, those waiting in lines at French pharmacies, and those who will go abroad for special face and body treatments. In other words, a visit to a local beauty store will become as important a part of a trip as a visit to a landmark or museum.  <br\/><br\/>Furthermore, family travel has always been important, but in 2026 it will take on a new dimension. There is a strong <strong>increase in multi-generational travel<\/strong> &#8211; parents, children and grandparents are increasingly travelling together. In addition, a growing number of travellers are heading to higher altitudes. 71% of travellers are considering a <strong>mountain getaway <\/strong>or planning one for the summer or autumn of 2026, according to Skyscanner data.     <\/p>\n\n<p class=\"wp-block-paragraph\">Then there is the growth of trips designed around <strong>literature<\/strong> \u2013 whether it&#8217;s visiting destinations inspired by literary works, exploring beautiful libraries, or going on reading retreats. Also, travel itself is no longer just an escape from routine, but is becoming a real platform for <strong>connecting with people<\/strong>.  <br\/><br\/>The change is also visible in the perception of accommodation. Younger travelers in particular are choosing <g id=\"gid_0\">accommodation based on design, atmosphere and feel<\/g>. Location is no longer the primary criterion in choosing a property, and social media, especially TikTok, plays a major role in accommodation selection.   <br\/><br\/><strong>Going to supermarkets<\/strong> is another trend that tourists are very fond of on their travels, as they don&#8217;t just go to the store for basic necessities, but to get to know the local culture. So, food discovery is no longer just limited to restaurants \u2013 it&#8217;s now happening in the snack section too.  <br\/><br\/>Additionally, there is a growing trend of travelers looking for something outside the usual attractions \u2014 choosing <strong>lesser-known destinations <\/strong>that often fly under the radar. They are looking for places that feel authentic, offer unique experiences and provide real value, instead of overcrowded, popular tourist locations. This category includes cities such as <strong>Rijeka<\/strong>, Bilbao, Kochi, Salerno and others.   <br\/><br\/>Last but not least, travelers are increasingly designing trips that align with their <strong>personalities<\/strong> and what they love. With the cost of living being an extremely important aspect of each of us, trips in 2026 are planned with intention and with an emphasis on personal priorities, interests, and <strong>feelings of &#8220;is it worth it?&#8221;<\/strong>.  <\/p>\n\n<p class=\"wp-block-paragraph\">Source: HTZ<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How travelers are changing, how many people are exploring Croatia, and what changing trends in the travel industry mean for our country&#8217;s position in the tourism environment are the main questions answered by a lecture by Skyscanner Commercial Manager Chelsea Tessendorf and Skyscanner Senior Commercial Manager Lisa Brown, held as part of the Croatian Tourism &#8230; <a title=\"Skyscanner on DHT: in 2026 we will choose a destination based on the feeling of &#8220;is it worth it?&#8221;\" class=\"read-more\" href=\"https:\/\/malibrodari.hr\/en\/skyscanner-on-dht-in-2026-we-will-choose-a-destination-based-on-the-feeling-of-is-it-worth-it\/\" aria-label=\"Read more about Skyscanner on DHT: in 2026 we will choose a destination based on the feeling of &#8220;is it worth it?&#8221;\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":5410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,30,49],"tags":[],"class_list":["post-5537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-news","category-top-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Skyscanner on DHT: in 2026 we will choose a destination based on the feeling of &quot;is it worth it?&quot; - Small Croatian shipowners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/malibrodari.hr\/en\/skyscanner-on-dht-in-2026-we-will-choose-a-destination-based-on-the-feeling-of-is-it-worth-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skyscanner on DHT: in 2026 we will choose a destination based on the feeling of &quot;is it worth it?&quot; - Small Croatian shipowners\" \/>\n<meta property=\"og:description\" content=\"How travelers are changing, how many people are exploring Croatia, and what changing trends in the travel industry mean for our country&#8217;s position in the tourism environment are the main questions answered by a lecture by Skyscanner Commercial Manager Chelsea Tessendorf and Skyscanner Senior Commercial Manager Lisa Brown, held as part of the Croatian Tourism ... 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