Changes in tourism are a natural consequence of the evolution of traveler demand and changes in the world economy and culture. In the past few years, tourism trends have not only changed, but also completely new ones have emerged, shaping the future tourism offer. The global pandemic has further accelerated the development of these trends, as people have started to look for new ways to relax, but also to connect with nature and other people. Solo travel, night tourism and stress escape or calmacation are just some of the trends that have become ubiquitous in the tourism industry. These global phenomena have developed in response to the increased demand for unique experiences, personal growth and high-quality services.
The growth of solo travel
Solo travel has become increasingly popular since the pandemic. This trend began in Western countries, where it has become accepted not only as a way of traveling, but also as an opportunity for adventure and personal growth. According to research, solo travel will continue to grow at a rate of 9.1% until 2030, making it one of the fastest growing segments in tourism. Croatia, with its reputation as a safe and hospitable country, offers ideal conditions for independent travelers.
Solo travelers are a diverse group, looking for personalized and flexible experiences, allowing travel to be tailored to their interests and pace. Destinations and travel companies must target this audience by offering specific services such as solo-friendly accommodations and packages designed for solo travelers. These packages include activities, transportation and accommodation tailored to the needs of independent travelers, such as safety, accessibility and sociability. Hostels, inns and small boutique hotels are popular among solo travelers as they offer the opportunity to socialize with other travelers and get to know the local culture.
Night tourism
Night tourism, or nocturism, has become a popular trend that includes activities such as stargazing and attending night-time cultural events. This trend began in countries such as Norway and Iceland, where the northern lights can be seen, attracting a large number of tourists who want to experience unique nighttime experiences. Night tourism is not only about stargazing, it also includes other activities such as night safaris, truffle hunting in Italy, and light picnics by the sea.
In 2025, night tourism will continue to grow, with the global market estimated at almost $10.3 billion. This expansion is partly driven by travelers’ desire to escape the daytime crowds and experience destinations in a different way. Croatia, with its large number of remote islands and less light-polluted areas, offers the perfect setting for this experience. Lastovo Nature Park is becoming an increasingly interesting destination for anyone looking to spend time under the clear starry sky.
Nightlife tourism also includes cultural events such as nighttime museum exhibitions or open-air concerts, which further enrich the visitor experience. Croatia has great opportunities to position itself as an attractive destination for those seeking unique nightlife experiences, offering a combination of natural and cultural attractions that will satisfy all types of travelers.
Stress relief: Calmacation
Calmacation is a trend that focuses on creating a sense of calm and relaxation. This trend emerged in response to the increasing stress caused by fast-paced modern life and the need for a digital detox. Travelers are increasingly seeking destinations that offer peace and quiet and the opportunity to relax, which has become increasingly popular in recent years.
Calmacation is not only about physical relaxation, but also about emotional and mental relaxation. Travelers seeking this type of experience are often motivated by a desire for introspection and a retreat from their everyday surroundings. Activities such as yoga, meditation, and nature walks are becoming increasingly popular. Island landscapes, such as Vis and Lastovo, offer the perfect setting for a digital detox and stress relief. Also, various wellness centers and resorts offer specific programs designed for relaxation. For example, island wellness centers that combine local cuisine, natural activities, and holistic therapies offer unique experiences that support mental and physical health.
Croatia in the upcoming season
In the upcoming season, Croatia has the opportunity to respond to the growing demand for sustainable, unique and high-quality tourist experiences. With a focus on sustainable tourism and the development of new products, Croatia has the potential to become a leading destination for all types of travelers throughout the year.
